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In every Pay Per Click (PPC) campaign, you need to think about two important things: first is creating successful ads; and second, deciding how much to pay for every click. And in order to come out as a PPC winner, take time to read this.
Again, crafting successful adverts is the most crucial thing in your campaign. Because of the presence of thousands of Pay Per Click adverts competing to catch a customer’s attention, you want your ad to stand out amongst the rest. You don’t want your ad to look like every other ad out there, do you? So, how do you exactly create eye-catching, money-making ads?
You need to determine your target market and your choice of keywords before creating your PPC ads. Highly targeted ads will almost always out-perform those directed at a general audience. Your advert must also contain your main keywords in the title or near the beginning of the body text. Make your prospective customer do something with your ad by saying something that will provoke enthusiasm and response like “Join now for 25% disocunt!” or “Click to save on DVDs”. Just make sure that you are actually selling what you’re advertising. If not, Google will put out your ad in just a matter of hours. If your ad says you have something for free, you better have something for free listed on your landing page, too.
Make 3 or more ads that are compeltely different from the first, after creating your first advert. Test these ads and after a few days or a week, compare how your adverts are doing. Monitor the click through rate (CTR) of every advert; you’ll most probably realize that one of the ads is doing better than the rest. If this is the case, remove the low-performing ads and create 3 or more ads that closely resemble the successful one, each with slight differences in the title and body text. Again, observe the performance of this new set of ads. Repeat the process if you realize again that one stands out. In this way, you will wind up with only the highest quality ads that are performing equally. If you want your ads to always perform effectively, don’t forget to continually asses them everyday.
Although there are a lot of PPC platforms out there, Google AdWords is probably the most popular. When you enter your MAX CPC with AdWords, it will show you what Google estimates your average position will be for every keyword. However, you’ll not see how much the competitions are paying for their positions. I would recommend starting out with a MAX CPC that is slightly higher than the normal to give you a slightly higher ranking and increase your chances of acquiring more clicks. Your rank will improve if your adverts perform great. As you begin to set up a good CTR, depending on the position you wish to get, you can adjust your maximum CPC.
Pay Per Click advertising is not that complicated after all; even novices like you can become Pay Per Click winners. Just remember the two most important things in PPC management, and you’ll have a successful PPC search advertising campaign ahead of you.
