Developing High Quality Articles:

There are different variations on writing articles. You can write articles to increase your users stickiness and you can write articles for the search engines. You have different scenarios for different goals.

While links are important, the game has changed a bit. Now the google-bot is indexing web pages and thematically digesting the content on the page. This has been proven with google changing the algorithm. Previously when you searched for “Miserable Failure” the results would show a biography of George Bush. Now the system has changed.

Now what is on the page is extremely important, in better search engine rankings. The more content you get out there the better off your rankings will be.

When developing content for user stickiness and better search engine rankings you will focus on offering very high unique content. To develop high quality articles, you can focus on some the ideas below.

How To Research Content:

When writing content you must research the content. In order to be an expert in developing content for the industry you best have some great information to share or you will be wasting your time and your reader’s time as well.

A great tip to do when writing content is does research using news sites (Google News, Yahoo News, etc), industry forums, FAQ’s and other articles and press releases that are out on the Internet.

Use Synonyms And Write Naturally

Do not use one word over and over within the content. By using different variations of the key phrase will offer a better ranking. This is shown to be a better way to rank your web site. Having multiple variations of key phrases on your page will place your content into a theme related category.

Do not use “weight loss” 90 times in an article, as it was back in the 1990’s. Write naturally and use buzzwords and expressions will understand and know about.

Use Slang From Your Niche Your Are Marketing To

Review the industry and how people are communicating about the topic. For example, if you have a web site about surfers, you will want to put words on the pages that surfers use. “Radical Dude” may be one to think of. Keep in mind when researching the topic about buzzwords that are used for the topic. Looking at Wiki-Pedia is not the only research you will need to do, now you will need to research more thorough and look through news and industry information.

If you have a golf site, and you use Tiger Woods, then Google will understand that the site is about Golf. This is theme related indexing and latent semantic indexing. A new technology as a search engine optimization expert will need to understand and employ into your copywriting.

Theme Of Content Is More Important Than Keyword Density

No longer will you need to stuff the same key words. It is important when developing content that it is theme related to the content you will be pointing links to from the article. Article writing is a great way of building links and traffic; you must consider the article is theme related.

Latent Semantic Indexing (LSI) And Phrase Matching

Now Google is focusing on phrase match and theme related information. Google is stamping out duplicate content to provide the best user experience. They do this by using phrase matching. Google has tons of data where trends are happening, words used, and relevancy of the web page. By taking your content within the page and the pages which link to yours will give themes of your site and how it is ranking.

Here are some tips in finding themes using your key phrases and Better Research When Using Your Site:

Have you heard of a “tilde”?

Tilde is a great tool to use for research. The “~” on the top left of your keyboard. This opens a whole new world to finding synonyms from Google.

This will offer a wider list of different synonyms. This is key when writing good content when considering better search engine rankings. You simply place the “~” before each key phrase. The results that are displayed will be bolder, but also you will find different key phrases to use from the results. This is a great synonym tool and is offered free by Google.

Content Research Tools:

Where to Find Synonyms To Create Better Optimized Content:

Free Versions:

http://adwords.google.com/select/KeywordToolExternal
http://www.kwbrowse.com
http://www.quintura.com
http://www.synonymlab.com

Paid Versions:

http://www.Wordtracker.com
http://www.Themezone.com
http://www.Optiranker.com

Tips On Generating Great Articles For Better Search Engine Rankings:

When writing articles be sure to keep these bulleted items in mind. By incorporating these ideas in your content the result will create more link-worthy articles that in return get’s more traffic and better rankings for the site it is being written for.

• Develop Articles That Tell A Story (People love to read stories) - People love stories and can relate to a story rather than a definition. Stay away from definitions and develop content about experiences like a sci-fi or romance novel will offer to it’s reader.

• Use bulleted and number lists to show important points - Bullet and number lists help give readers the information they want. The lists are great ways to easily identify important parts of the content they should be reading.

• Write As if you are your prospect - Just like any sales class, step into your prospects shoes and write so they clearly understand what you are trying to tell them. Be concise simple and exciting. Entertain your readers by offering great informative content.

• Focus on readers fears and aspirations - The human psychology plays a huge role in marketing. Understanding what motivates your prospects and what causes fear is important to understand. In your writings talk about what may happen if they do not do what you are recommending and what benefits they will receive by reading the content or following through with the “call-to-action”.

• Talk About the topic in a new perspective - The simple fact that many topics have been written an over millions of times, offers a huge opportunity to create content from an entirely different perspective. Create content from a new perspective to build more interest and offer a different type of solution.

• Lead you prospect down a comfort path and then break them the news if they are doing this they may be missing the boat.

• Use fears and aspirations to motivate readers - Use fears and aspirations to either read your article or follow the call-to-action. By using fears and aspirations in a professional manner the content will add better benefit for the reader as well as you.

• Be sure to close every article with a call-to-action at the end of the writing - Just like in every commercial, there must be a seductive call to action at the end. Be forward and direct. Tell your readers what they must do and when to do it. Like Now!!!

• Use short sentences to keep readers interested - A lot of good copywriters use short sentences to assist readers. Although not always the best method it sometimes can help the readers stickiness to the subject.

• Use rhythm and flow when writing. Try listening to music when you write.

When writing it is beneficial to have flow and smoothness to the content. The more erythematic the content is the more like the article and content will be read entirely.