Google PR Explained

PR may be a measure of how ‘necessary’ a page is (consistent with Google). For the aim of this text, I can only discuss PR within the SEO context – what it means that and the way to use it.

First things first: PR isn’t the cause or the result of high rankings.

PR depends mainly on 2 things: Incoming links and traffic. Some SEOs create the error of assuming high rankings come as a results of high PR, when after all high PR is one natural outcome of high rankings.

Higher SEO = higher rankings = more traffic = Higher PR

However, the concept behind Google’s PR is crucial when working with External Links (i.e.: incoming) and Internal Links (i.e.: the web site’s structure). Each link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We tend to will use PR as a physical measurement of how this credibility travels from one URL to the next.

The role of SEO during this case is…

1. Off-web site: to maximise incoming PR by increasing the number of incoming links and the standard of incoming links.
2. On-website: to harness incoming PR therefore that none of it’s wasted (on broken links) and that the majority of it is channelled to the most necessary pages of the web site (i.e.: the homepage, main category pages)

To sum up, PR isn’t a factor in SEO, neither is it a direct results of SEO. But the makings of a high-PR web site are very just like those of a high-ranking website. And as a result of of that, the concept of PR can be used to…

* properly apply linking techniques
* live the effectiveness of these techniques

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